Promotional products, displaying your charity logo or slogan are incredibly effective in fundraising campaigns. Whether you give away your promotional items or use them as donation incentives, these are items that can define a campaign.
The profile of your charity can be effectively raised using promotional products. Everyone can recognise the poppies of the British Legion, or understand the significance of the Help for Heroes wristbands. The RSPB enamel badges have become so popular they are now considered collectables.
But you don’t have to be a household name to get good results from promotional goods. You don’t even need a big budget. We’ve put together some tips to help you get the most from promotional items.
- Use your promotional items to advertise your events
Your fundraising efforts will have the biggest impact if started early. Advance advertising inspires anticipation. Make a positive impact on your target audience with a batch of badges distributed ahead of the day, or encourage people to ‘Save the date’ of a big event using fridge magnets.
- Branded items maximise fundraising on the day of an event
People are more likely to make a donation if a token is given in return for the donation. Offer a free badge in return for a donation and you’ll find people will be more wiling to dig deep. This method can boost your fundraising much higher than relying on donations alone.
- Make it unique, make it special
If you make the merchandise unique you can make it collectable – this is a powerful way of encouraging your supporters to continue to donate. Adding a special engraving to the reverse, or including a date with the badges will help to tie the item to a specific occasion. People can enjoy collecting a set of items over time.
- Promotional goods prolong the giving window beyond your event.
When the memory of a big fundraising effort begins to fade in the memory, you can keep your charity fresh in people’s minds with the merchandise that they have kept from the day. The longevity of your message will be well served. If the promotional item you choose is wearable then each person who has donated will continue to increase the awareness of your cause everywhere they go, and to everyone they meet.
You can also market the products through your website, gaining important revenue.